Pampers and Unicef make 2012 the year of Tetanus elimination
Last updated 23/10/2008 19:40:19
Pampers and Unicef make 2012 the year of Tetanus elimination
My mother told me that when I was born (in 1976) she had used disposal nappies for the first time, as opposed to the traditional towel and safety-pin kind, she had used with my older brother.
I can only imagine the relief and convenience of them for her then.
Almost three decades later the use of nappies came into my life again with the arrival of my nephew. For the past 3.5 years I've greatly appreciated their purpose with my nephew's development from birth to even the potty-training stage we're almost complete with. Pampers has been with us all the way.
Since the 1950s Pampers revolutionised child care with the invention of disposable nappies with today's cushion-soft designs made to breathe and having a protective layer of lotion to look after a little bottom.
For Pampers, childcare and development has gone beyond nappy innovation. Through its parenting institute, PPI, parents and professionals are connected for guidance and advice on concerns from feeding and sleeping to disciplining and toilet-training.
Reaching out further, Pampers UK partnered-up with UNICEF in 2006 launching a global campaign supporting the organisation's aim to eliminate maternal and neonatal tetanus – every year maternal and newborn tetanus kills approximately 170,000 mothers and babies around the world.
Funding for 7.5m vaccines was raised in the first year of the campaign, with the figure doubling at more than 15.5m vaccines last year for women of child-bearing age in UNICEF's antenatal care clinics. This year, Pampers UK aims to exceed all expectations by funding up to 32 million vaccines in 2008.