Motorala to ring the sustainability tone Earth Day weekend across America

Vipul Bhatti

Last updated 4/21/2009 11:21:39 AM

Communications company Motorala and the Motorola Foundation are collaborating with Earth Day Network and the Green Apple Festival to raise awareness on the importance of cell phone recycling and use, and encouraging environmental responsibility with technology.

The Green Apple Festival began in New York City in 2006 as an environmental and music event and has grown to become the country's largest coordinated and interactive festival – with an overall attendance of 200,000 organisers - dedicated to observing and preserving the environment.

Motorola will activate cell phone recycling centres throughout the Earth Day weekend events across 10 US cities and will showcase the world's first CarbonFree(R) Certified mobile phone, MOTO(TM) W233 Renew, which is currently available through T-Mobile USA.

More than 400,000 cell phones are retired each day in the US but only about 10 percent are recycled. Recycling old cell phones means fewer phones in landfills.

Motorola is encouraging Green Apple Festival volunteers and attendees to bring in old cell phones and drop them off at recycling bins throughout concert venues.

During the "Earth Day on the Mall" event in Washington, D.C., Motorola will showcase MOTO W233 Renew, the world's first mobile phone made using plastics comprised of recycled water bottles. Renew is an affordable, environmentally responsible device for cell phone users committed to making a difference and reducing their carbon footprint. 

Through an alliance with Carbonfund.org, Motorola is offsetting the carbon dioxide emissions in manufacturing, distributing and operating the phone through investments in the organization's third-party validated renewable energy and reforestation projects, making it the world's first carbon-neutral mobile phone.

The Motorola Foundation is the charitable and philanthropic arm of Motorola that makes strategic grants, forging strong community partnerships, fostering innovation and engaging stakeholders, and focuses its funding on education, especially science, technology, engineering and math programming.