Kenneth Cole raises social Awearness online with Volunteer Match

Vipul Bhatti

Last updated 11/30/2008 12:43:41 AM

Leading fashion branding Kenneth Cole has teamed-up with non-profit organisation VolunteerMatch to inspire Americans to make a difference in local communities with the launch of an online service where KC customers can enter their ZIP code and interest areas to find active opportunities to volunteer locally at VolunteerMatch's network of more than 61,000 participating nonprofits.

This service further supports KC's newly-launched Awearness Fund, a not-for-profit initiative that celebrates, encourages, and empowers acts of service, volunteerism and social change. The fund also commemorates the company's 25th anniversary which has raised awareness on social issues such as homelessness and AIDS through its advertising and marketing campaigns.

San Francisco-based VolunteerMatch, is a national nonprofit organization with programs and services to help individuals and businesses discover and respond to critical needs across the nation. Since 1998, the VolunteerMatch network has facilitated over 3.8 million volunteer referrals to its network of more than 61,000 participating charities.

As part of the initiative, an Awearness/ Volunteer Web site, powered by VolunteerMatch, is now accessible from http://www.awearness.com/ (and at kiosks within select Kenneth Cole retail locations.) With the new site, customers can enter their ZIP code and interest areas to find active opportunities to volunteer locally at VolunteerMatch's network of more than 61,000 participating nonprofits.

"One of the biggest obstacles to volunteering is linking potential volunteers with nonprofit needs," said Kenneth Cole. "With VolunteerMatch's simple, unique approach to this challenge – the microsite on awearness.com – we want to facilitate and encourage volunteer opportunities for anyone who has a willingness to get involved and make a difference."

In addition to the VolunteerMatch partnership, Cole announced several other volunteer-related projects of the Awearness initiative, including:

  • A new book, Awearness: Inspiring Stories About How to Make a Difference. Conceived and edited by Cole, the book is comprised of ninety essays from contributors including some known names like Lance Armstrong, Rosario Dawson, Jon Bon Jovi, and Mayor Gavin Newsom, and some names you may not know but whose stories you won't likely forget. As a resource guide, the book also includes tips from VolunteerMatch on subjects including employee volunteering, service-learning, group volunteering, and corporate social responsibility, along with other useful information.
  • The Awearness Blog (http://www.awearnessblog.com/), with the mission to encourage a relevant and inspiring dialogue for social change. The blog also includes a volunteer opportunity search widget, powered by VolunteerMatch.
  • The Awearness Alliance, a community of dedicated volunteers who strive to make a difference through service and volunteerism.
  • Sponsorship on http://www.volunteermatch.org/ of opportunity searches within the 240 ZIP codes of Kenneth Cole's headquarters of New York City.