CSR - Give. Good. Green. - how eBay makes a difference
Last updated 9/8/2009 9:54:40 AM
Give. Good. Green. is a new social-media based campaign from eBay - designed to inspire their community of 88 million buyers and sellers to make a difference through a variety of different activities.
Based on eBay's philosophy that every individual has the power to make a difference, this campaign is the first time that the company links all of it's social initiatives together – eBay Foundation, eBay Giving Works, MicroPlace, WorldofGood.com by eBay, and the eBay Green Team.
The campaign has been designed to show how eBay and its community can together promote more sustainable commerce. As outlined on the campaign website Give. Good. Green is about building new ways to help you to make the world a better place.
‘eBay Inc. was founded on the belief that people are basically good,' says Robert Chatwani, Head of eBay Global Citizenship. ‘Over the years, we experimented with a variety of ways to empower our users to not only be good - but do good when they use our products and services. ‘
At the campaign website, www.ebaygivegoodgreen.com, users can choose from a menu of ways to take action - from investing on MicroPlace, to joining the eBay Green Team, to buying on WorldofGood.com. Each action is rewarded with an entry into a competition to win a variety of prizes-including an exclusive $20,000 Tazzari electric car.
Additionally, for every user who uploads their photo to the Give. Good. Green. community page, eBay Foundation will donate a dollar to one of three charities (HandsOn Network, Oxfam America, and the Environmental Defense Fund).
Background on 'eBay's social initiatives:
eBay Foundation contributes to the economic and social well-being of local communities by engaging our employees and everyone through charitable giving and volunteerism.
eBay Giving Works offers consumers many convenient and trusted ways to give to more than 19,000 nonprofits while they buy or sell on eBay.
WorldofGood.com connects consumers with ethically sourced and eco-friendly goods. Independent organizations called Trust Providers verify the positive impact of every product on people and our planet.
MicroPlace enables individuals to extend their budget to make a difference in the fight against poverty by making investments that fund loans to the world's working poor.
eBay Green Team connects thousands of eBay buyers and sellers, who are committed to helping the world buy, sell, and think green every day. The Green Team is reducing, reusing, and recycling to make a big difference for the planet.
- More than $2,000 worth of goods are traded every second on eBay
- Every 18 seconds, someone makes a difference on eBay
- Since inception, eBay Foundation has invested more than $19 million in non-profit organizations
- The eBay community has raised more than $165 million for charity to date
- WorldofGood.com by eBay empowers impoverished artisans in over 85 countries around the world
- More than 30,000 microloans have been funded by investments through MicroPlace since its inception
- In the last three years, buying pre-owned handbags on eBay had the same effect as planting more than two million trees
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