A reason to smile: Travel retail industry rallies to support The Smile Train charity

Zarina Holmes

Last updated 9/10/2008 9:32:36 AM

An impressive line-up of 56 travel retail industry executives will be participating in the ‘Miles for Smiles’ fun run in Dubai on 22 November to raise funds for cleft charity The Smile Train.

The effort has already raised US$25,000 in August.

It costs just US$250 to fund the life-changing 45-minute operation that transforms a child’s life in developing countries.

The Moodie Report, the leading travel retail online publication is an active campaigner since 2006.

Last year, together with Hugo Boss, they have successfully organised a travel retail industry fund-raising dinner in Hong Kong which raised over US$350,000.

Since then, the industry has continued to embrace the cause via a series of initiatives around the world. DFS Group, the sector's leading retailer, is currently mounting a multi-location, multi-category promotion on behalf of The Smile Train.

Bacardi is donating significant proceeds from its US$200,000 Bombay Sapphire Revelation decanter (only five available) to the cause.

Publisher Martin Moodie explained, “I like The Smile Train for its transparency, the direct link between donation and deed, its focus on underprivileged children in emerging countries, and the incredible difference its funding makes to the lives of thousands of children and their families.”

“I also like the way The Smile Train focuses on developing retained medical knowledge in the countries in which it operates - rather than sending in 'flying doctors' who are not around for any after care that may be required.”

Many cleft children are abandoned in impoverished countries.

The Smile Train is dedicated to helping millions of children in the world with cleft lips and palates by providing free surgery, free training for doctors and research to find a cure.

The charity has supported hundreds of cleft treatments, training and research programmes in more than 64 countries.

The Moodie Report Smile Train blog