Nike Corporate Social Responsibility – Just Doing It For 9m
Last updated 08/12/2008 14:54:40
www.ninemillion.org
The human race is unique. Sophisticated yet complicated. Diverse, yet one of a kind. Mankind is phenomenal when thinking about how and what ‘we' have developed since the inception of humankind.
Beyond this thought is the action of human kindness for the vision of better development of others and since 2006 one HumanRace has run to go further than the ‘finishing-line' to help more than nine million children.
The ninemillion.org campaign was created in 2006 by the UN refugee agency, UNHCR (United Nations High Commissioner for Refugees) in partnership with Nike and Microsoft with a goal of giving more than nine million children better access to education, sport and technology by 2010.
According to Article 31 of the Convention on the Rights of the Child says that every child has the right to a childhood through play. Giving refugee children access to sport gives them pride, self belief, team spirit and passion.
Through UNHCR's Council of Business Leader partnership with Nike Inc. and support from the Nike Foundation, ninemillion.org has implemented holistic sport and education programs for refugee adolescents in Azerbaijan, Thailand, Liberia, Uganda and Chad. As a result UNHCR, has for the first time, integrated sport into UNHCR's education guidelines.
Towards the end of this summer UNHCR supporters around the globe raced the Nike+ 10k Human Race in Geneva, Chad, Nepal, Dakar, LA, Mexico City, Mount Fuji, London and many other places which raised over one million dollars. The first $500,000 will be spent on the provision of incentives for teachers and sport in Chad.
Ninemillion.org has provided funds to create sport and play facilities and opportunities, to refurbish, rebuild and equip classrooms and even to build and equip computer technology centres.