Let's talk to Coca Cola about saving the World's children
Last updated 04/08/2008 09:14:39
After 120-something years Coco-Cola still pushes all the campaigning buttons in remaining to be a leading global soft drink.
Its red andwhite ‘flag' can be found anywhere, and anywhere being on the largest plasma screen over-looking a major world 24-hour living capital city or on corrugated metal store in some foot-hills where several homes make a community.
From the most densely commercial populations to the remotest, the fizzy drink can almost be guaranteed to be available to quench the planet's thirst to go pop. Coca-Cola is far-reaching because its distribution channels go those extra miles to get to those that are furthest. And this is what Simon Berry realised 20 years when he was a development worker and found himself in aremote part of north east Zambia where 1-in-5 children under the age of fivedie from dehydration through diarrhoea.
Berry has had the simple idea of lowering child mortality by this preventable causeby using Coca-Cola's distribution network to supply rehydration salts to save young lives.
However, campaigning the awareness of this idea has been astruggling effort. That is until Berry set-up a group page on Facebook to gain more support and strengthen his efforts.