Kohl CSR - Education and family at retailer and museum partnership heart’s core
Last updated 10/5/2010 10:31:46 AM
Kohl CSR - donation for the Milwaukee Art Museum
US department store Kohl's is further supporting its shared commitment to education with the Milwaukee Art Museum with a $2.7m donation over three years.
The partnership will serve to encourage families under the Kohl's Art Generation educational programs, launched in 2008, which has already built a hands-on children's exhibit, art studio and mobile art experience.
Kohl's operates 1,089 stores in 49 states with a commitment to environmental leadership. Supporting its communities, the company has raised more than $150 million for children's initiatives nationwide through its Kohl's Cares® cause merchandise programme, which sells special items, including plush toys and books, and donates 100 percent of the net profit to benefit children's health and education initiatives nationwide.
The new donation will enhance the art generation programme with more space in the gallery and studio.
New elements included in the programme from the funding, will see the Kohl's Education Center opening in 2012, located within the core of the Museum's galleries, to bring family-focused art education opportunities together in one location.
The center will include the Kohl's Art Generation Studio, Gallery, a new Kohl's Virtual Lab and the new Art Generator, a photo booth that transforms visitors into an impressionist painting, pop icon or medieval knight.
Others elements include:
Family Multimedia Tours - Beginning in 2011, families will have access to fun, interactive, new multimedia tours, using iPod Touch devices and headsets. Parents and kids will learn about the art they see in the museum by listening to the artists themselves and engaging in interactive games.
Kohl's Family Sundays - Families are invited to the Museum for five Sunday events that feature youth-focused artist demonstrations, hands-on activities and performances. These events, starting October 31, will draw up to 2,000 visitors for each event. Additional event dates will be posted online at www.mam.org.