Global GREEN AWARDS 2010 Shortlists Announced
Last updated 10/29/2010 3:42:21 PM
Global GREEN AWARDS 2010 Shortlists Announced
29th October London – The global GREEN AWARDS™ 2010 is pleased to announce the shortlist of the most creative and sustainable communications campaigns across 16 categories. Winners will be announced at the gala Awards ceremony on 2nd December 2010 at the Natural History Museum, London.
After an intense judging session across different continents, the GREEN AWARDS judging panel has agreed on the shortlist for the best global sustainability communications campaigns. Judging was based on the criteria of creativity, innovation and effectiveness of the communication campaign and media vehicles employed. The shortlisted work is the judges pick for the best global campaigns communicating sustainability.
This year, the Awards succeeded in the endeavour to be global as entries poured in from every part of the world. The range of issues covered and quality of work found much appreciation within the judging panel and provided many avenues for debate and discussion. Shortlisted entries move beyond the UK, and include entries from USA, Romania, India, China, Greece, Sweden, UAE, South Korea and South Africa.
The global aspect of the Awards made it both an interesting and challenging task for the judges. While the entries presented the judges with a global panorama of sustainability communications, they also had to understand diverse cultures in judging entries. Furthermore, they also had to take into account audience votes for the ‘Best Green Mobile Apps and Technologies’ category, a first for the GREEN AWARDS. Public voting was enabled through the Green Awards mobile website, which enabled viewers to experience and vote for their favourite ‘green’ mobile apps.
Commenting on the judging benchmarks, Guy Hayward, CEO, JWT said: “First and foremost green marketing should start with effective marketing. The complexities of ethical messaging are a challenge, but a challenge that so many companies have risen to. For many brands green is no longer just an extra tick in the good causes box, it forms the very core of their marketing which can only be a good thing.”
The global GREEN AWARDS™ 2010 winners will be announced at a gala ceremony at the Natural History Museum in South Kensington, London. The event will be held on 2nd December 2010, hosted by green entrepreneur Jo Wood and designer Wayne Hemingway MBE.
For further details and to view shortlisted work, visit www.greenawards.com For more information and ticket sales please e-mail info@greenawards.co.uk or call +44 (0) 20 7939 3958.
GREEN AWARD™ 2010 Categories Shortlist
Best Green Educational Campaign 2010 – NEW
Sponsored by Birds Eye/Iglo
PVR Nest (India) – “CineArt 2010- Cinema & Art for Social Change”
Nedbank Limited (South Africa) – “Caring for our Communities and Saving our World”
Changeworks Resources for Life (UK) – “Kitchen Canny”
Wm Morrison Supermarkets PLC (UK) - Let's Grow
International Environment Action Association (South Korea) – “Carton Pack Art Contest”
Best Green New Product Innovation – NEW
Sponsored by Microsoft Corporation
Kingspan Renewables (UK) –“Varisol”
Energy Saving International (UK) - SavaSocket Multi-Socket 6
Dassault Systemes SolidWorks Corp. (USA) - SolidWorks Sustainability
Method (USA) - Method laundry detergent with smartclean technology™
Abellon CleanEnergy Limited (India) - Eco-Chulha: Biopellets-based Community Cooking Stove
Kranium (UK) – “Kranium Cycling Helmets”
Best Green Use of Mobile Apps and Technologies – NEW
Toyota Sweden AB (Sweden) – “ Toyota Glass of Water”
River Cottage (UK) – “Landshare”
Royal Horticultural Society (UK) – “Grow Your Own”
London Borough of Brent (UK) –“BrentGoingGreen”
Best Green Third/Charity Sector Campaign Award
Keep Britain Tidy (UK) -“'Get Behind Keep Britain Tidy”
Friends of the Earth (UK) – “Fix the Food Chain”
Republic of Bike (UK) – “Republic of Bike - a new model for sustainable transport”
Green Revolution Association (Romania) - “I’Velo”
International Advertising Association (Global – USA) - “Hopenhagen”
Best Green Advertising Campaign (Print & Outdoor)
China Environmental Protection Foundation (China) – “Green Pedestrian Crossing”
Toyota Sweden AB (Sweden) – “Toyota Glass of Water”
Coop (Switzerland) – “Oecoplan”
Greenpeace (UK) – “Apology From the Future”
Best CSR Report Award
Kingfisher plc (UK) – “Future Homes CR Report”
Tesco PLC (UK) – “Tesco Corporate Responsibility Report 2010”
The Co-operative Group (UK) – “The Co-operative Sustainability Report 2009”
John Lewis Partnership (UK) – “A Shared Passion”
MITIE Group Plc (UK) – “Responsibility at the heart of our business”
Best Green Direct Response Award (Direct Mail/DRTV/Dr Radio etc.)
Arjowiggins Graphic (UK) – “No Co2mpromise”
Arjowiggins Graphic (UK) – “What One Tree Means To Me”
Just Drinking Water Ltd. (UK) – “Aquapax A6 Postcard”
Best Green Event Award (Shows/Exhibitions)
Apa Nova Bucharest (Romania) – “The Day When The Entire City Recycles” (Romania)
National Trust (UK) – “A Plant in Time - A Touring Exhibition” (UK)
Global Business of Biodiversity (UK) – “The first 'Global Business of Biodiversity' Symposium”
Best Green Internal Communications Award
Aster Group (UK) – “Planet Passion”
NATS (UK) – “Small Steps - Acting Responsibly Internal Communication Campaign”
Anglian Water Services Limited (UK) – “Biodiversity Field Guide & Intranet”
Telefonica O2 (UK)– “Think Big”
Best Green International Campaign Award
Sponsored by Hayes & Jarvis
The Timberland Company (USA) - “Don’t tell us it can’t be done”
Kimberly-Clark Professional (USA) - “Reduce Today - Respect Tomorrow”
Convention on Biological Diversity (UK) – “The International Year of Biodiversity”
Greenpeace (Australia) – “Action-Pact”
Best Green Mixed Media Award
International Advertising Association (Global – USA) - “Hopenhagen”
Toyota Sweden AB (Sweden) – “Toyota Glass of Water”
Mooncup Ltd. (UK) – “Love Your Vagina”
Green Party (UK) - Green Party General Election campaign
Yealands Estate Wines Ltd. (New Zealand) – “My Green Idea”
Best Green Moving Image Award (Audio-Visual/ TV Spot/ Short Film/ Animation)
Hellenic Ministry of Environment, Energy and Climate change (Greece) – “The Shave” (Greece)
Emirates Wildlife Society (EWS) / WWF United Arab Emirates (UAE) - UAE Ecological Footprint Animation
Coop (Switzerland) - C’est réel
Department of Energy and Climate Change (DECC) (UK) - The Low Carbon Communities Challenge Film
Scottish Government (UK) – “Greener Travel & Transport”
Story of Stuff Project (USA) – “The Story of Bottled Water”
Best Green Packaging Award
Dell (USA) – “Bamboo - nature's packaging solution”
Puma AG (USA) – “Clever Little Bag”
Planet People (USA) – “iQ: The Smarter Cleaner”
Lush (UK) – “Knot Wrap Scarves”
Best Green PR Campaign Award
RecycleBank (UK) – “Waste not, want not”
Coca-Cola HBC Romania (Romania) – “Separate Collection Program”
Crowne Plaza Copenhagen Towers (Denmark) – “Our Guests Are Electric”
British Gas (UK) – “Generation Green Think Tank”
Best Green Public Sector Communication Award
Sponsored by Yell
Gateshead Council (UK) – “Your New Blue Bin - Changing Recycling Behaviour (UK)
Forum for the Future (UK) – “Farming Futures - practical action on climate change” (UK)
MaiMultVerde (Romania) – “Monument to the Unknown” (Romania)
Greater London Authority (UK) - “Capital Growth” (UK)
Lambeth Council (UK) – “BIG Difference: Helping the environment” (UK)
Best Green Use of Online Media Award (Banners/ Social Media Campaigns/ Websites)
Ecomodo (UK) – “The marketplace of good returns”
J Sainsbury plc (UK) – “Our values make us different”
Cape Farewell (UK) – “2010 Expedition Blog”
London Borough of Brent (UK) – “BrentGoingGreen”
Greater London Authority (UK) – “Climate Change Adaptation Consultation”
Green Awards Grand Prix
The Award of all awards, this category exemplifies the best campaign as chosen by the judging panel. This coveted award will thus go to a campaign that best embodies the principles of sustainability and effectively channelizes it through marketing techniques. This Award will be announced at the Green Awards gala ceremony on 2nd December 2010.
GREEN AWARDS™ JUDGING PANEL x 25
Chair of the Judging Panel: Johan Eliasch – Former Special Representative of the Prime Minister of the United Kingdom and Chairman, HEAD Sporting Goods
Jo Wood – Celebrity and Founder of Jo Wood Organics
Galahad Clark – Managing Director, Terra Plana
Nick Nuttall – Head of Media, United Nations Environment Programme (UNEP)
Aiko Doden – Senior Commentator, NHK (Japan Broadcasting Group)
Dax Lovegrove – Head of Business Relations and 'One Planet Business', WWF
Freya Williams – Managing Director/Planner, Ogilvy Earth
Nalaka Gunawardene – Director/CEO, TVE Asia Pacific
Simeen Kadi – Group Head of Marketing, The Carbon Trust
Arlo Brady – Head of Reputation and Sustainability Practice, freud communications
Cheryl Hicks – Special Advisor on Sustainability, World Business Council for Sustainable Development (WCBSD)
Hazel Henderson – Founder, Ethical Markets Media LLC and Author, ‘The Axiom’ and ‘Ethical Markets: Growing the Green Economy’
Dorothy McKenzie – Chairperson, Dragon Rouge
Edie Farwell – Program Director, Donella Meadows Leadership Fellows Program, The Sustainability Institute
Flic Howard-Allen – Lead Counsel Sustainability, Hill & Knowlton
William Murtha – Founder, Global Visionaries Project
Niall Dunne – Managing Director, Saatchi & Saatchi Sustainability
Ian Hamilton – Managing Director, Industry RE Limited (Principal Sponsor)
John Grant – Author, ‘Co-opportunity’ (2010) and ‘Green Marketing Manifesto’ (2007)
Robin Smith – Founder, Host Universal
Nicola Giuggioli – CEO, Eco Age
Janey Lee Grace – Presenter, BBC Radio 2
Guy Hayward – CEO, JWT
Mike Tuffrey – Director, Corporate Citizenship
Melissa Sterry – Founding Director, Societás and New Frontiers
Wayne Hemingway MBE – Hemingway Design
Presented by:
Jo Wood, Celebrity and Founder of Jo Wood Organics and Wayne Hemingway MBE of Hemingway Design, on 2nd December at the Natural History Museum.