Coco-Cola invests in keeping America beautiful
Last updated 2/8/2010 8:19:56 AM
Coco-Cola invests in keeping America beautiful
In an effort designed to promote and support community recycling, The Coca-Cola Company has partnered-up with Keep America Beautiful, Inc. to set-up a recycling bin grant programme as part of a $60m investment by the beverage company in recycling initiatives in the US.
Grant recipients receive both donated recycling bins and expertise on how to set up recycling programs from Keep America Beautiful.
KAB, established in 1953, is the US' largest volunteer-based community action and education organisation with a network of nearly 1,000 affiliate and participating organisations.
The spring 2010 grant cycle opened on February 1. Eligible grant recipients include government agencies, civic organizations, schools and non-profit groups. Successful applicants will be notified on or before April 22.
Since its inception in 2007, the Bin Grant program has placed more than 5,700 recycling bins in 150 communities in 48 states and the District of Columbia. Recipients have included municipalities, colleges, Native American tribes, and community-based NGOs.
"Our company is committed to designing packages that are recyclable and resource efficient," said April Crow, sustainable packaging manager, The Coca-Cola Company. "We also are focused on ensuring that there are strong end-markets for our packages by investing in commercial recycling and community collection programs like RecycleBank and the Recycling Bin Grant Program. We hope this program will encourage communities to expand recycling as we continue to close the loop for our products as well as other valuable recyclables."
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