Pretty pennies making a prettier Planet
Last updated 28/01/2009 17:37:02
Pennies for the Planet
A new campaign motivating children to becoming protective about biodiversity will be launched by the National Audubon Society in New York. ‘Pennies for the Planet', an education fundraising campaign, is encouraging young people, families, classrooms and service organisations to collect change to support three US conversation projects.
The campaign is being supported by TogetherGreen, an Audubon initiative, in alliance with Japanese car manufacturer Toyoto – to promote conservation action and support current and future environmental leaders.
The three projects include:
- Project Puffin and the Seabird Restoration Program off the Maine coast;
- Four Holes Swamp, an ancient swamp that supports otters, owls and rare plants in South Carolina; and
- Wyoming's "sagebrush sea," an endangered habitat for pygmy rabbits, sage-grouse and pronghorns.
Pennies for the Planet aims to reach more than 600,000 young people and their families through a partnership with Weekly Reader and distribution through Audubon Adventures. Youth will be encouraged to take part in local activities to help the environment.
"We need today's communities to help nurture tomorrow's environmental leaders, so it is vital that we help connect young people and families with the environment and provide ideas about how they can help protect it," said Audubon president John Flicker.
He also added: "Pennies for the Planet links environmental education with environmental action, giving people everywhere the chance to discover what it means to give back and to care for wild places in need of conservation attention".
www.penniesfortheplanet.org