Sustainable Brands Announces 2012 Corporate Call to Action
Last updated 12/17/2011 11:36:24 AM
Sustainable Brands Announces 2012 Corporate Call to Action
Following it's annual Advisory Board and Corporate Member meeting hosted this year at Dell in Austin, Sustainable Brands announces a 2012 Corporate Call To Action for brands to leverage their unique role in focusing stakeholder energy and driving society toward a healthy and sustainable future.
Recent new members, including Molson Coors, Philips, Novozymes, Mars, Steelcase and others, will join existing Corporate Members such as Unilever, Coca-Cola, 3M, Ford, Johnson & Johnson, Target, Green Mt. Coffee Roasters and others in 2012 to address this challenge.
As the Sustainable Brands community grows, amid pressure for businesses to shift toward sustainability, members agree that the time is now to move beyond learning to collective action. Following the just-concluded Member Meeting, Group Marketing Director, Sustainability, Javier Roderiguez Merino of The Coca-Cola Company said: "Thanks so much for challenging our thinking and for your genuine interest and support. We learned a lot, plus did a lot of networking with corporate members that will pay out in the very near future."
"As a community we have agreed to focus on three key areas: creating consumer demand for more sustainable products, driving disruptive (vs. incremental) innovation, and continuing to evolve the business case for migration to sustainable brands," notes KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands. "We believe we are in the midst of a revolution spurred by almost sudden awareness by the mainstream of systemic issues forcing the issue. Brands are the storytellers of commerce with the power to build shared vision and drive alignment of the resources needed to create shift. We believe that the brands that will succeed in leading this shift are those who establish themselves as a platform for purpose, drive revolutionary innovation and learn to collaborate with consumers, civil society and their value network. We're calling for others who are interested in participating in this vision to join us in 2012."
Participation in this collective effort can be accomplished in several ways: join other global brands like those above as part of the SB Corporate Membership Group, plan now to participate in SB'12, the annual community gathering of as many as 1000 business strategy, sustainability, brand and innovation leaders who are working to drive sustainable consumption, join one of the Sustainable Brands online networks on Twitter, Facebook, Linkedin or Google Plus, or engage in conversation online at www.SustainableBrands.com