Bald is beautiful as Air New Zealand seeks baldies for campaign
Last updated 9/11/2008 4:08:28 PM
Bald men like Ving Rhymes here are hot stuffs
Good news for men with thinning hair - New Zealand's national airline is seeking bald passengers to star in a new off beat advertising campaign.
Air New Zealand has revealed it's searching for 50 passengers to be so-called cranial billboards and publicise a new check-in service on their heads.... yes, their heads.
The brave - or foolhardy - participants will be offered money to have their pates temporarily tattooed with the message.The airline said it would pay 1,000 New Zealand - or £380 - per head, so frequent fliers could be quids in.
Marketing manager Steve Bayliss said there was no better way to tell customers that Air New Zealand was doing something about long check-in queues than through messaging they can read while they're standing in a queue themselves.