BT buck the trend to pledge their support to Paralympic World Cup
Last updated 19/01/2009 00:21:52
BT support Paralympic World Cup
At a time when sponsors are be4nding under the weight of the Credit Crunch , BT demonstrated its long-term commitment to disability sport when announced its new, four-year title sponsorship of the BT Paralympic World Cup.
To add to their profile South African Oscar "Blade Runner" Pistorius, the world's leading Paralympic athlete, has joined the BT Ambassador Programme, which aims to inspire BT's employees and customers to support and mentor the young British hopefuls aiming to compete in the London 2012 Games and beyond.
The BT Paralympic World Cup is the largest annual international multi-sport competition in elite disability sport, and takes place from 20-25 May 2009 in Manchester.
BT Group Marketing and Brand Director Suzi Williams said: "After the fantastic success of the Paralympic Games in Beijing we have all been touched by the awesome inspirational power of the Paralympics. That is why BT is proud to support this event and help raise the profile of disability sport globally. The BT Paralympic World Cup is a wonderful opportunity for the world's best Paralympic athletes to take part in elite competition as they look towards the London 2012 Paralympic Games.
"We're also delighted that Oscar Pistorius has become a BT Ambassador. Through his courage and determination, Oscar has redefined the very concept of athletic achievement and he's an inspiration to people around the world."
Pistorius, who runs with two blades and is only a touch behind able bodied athletes in 400 and 800 metres, said: "The BT Paralympic World Cup is a special event for me. My aspiration is to qualify for London 2012 in both the Olympic and Paralympic Games, so the event is a very important stepping stone."
ParalympicsGB host the event and their Chief Executive Phil Lane added:
"Since its inception in 2005, the Paralympic World Cup has become an important event in the elite disability sport calendar and I am delighted that a company with BT's global stature is supporting it.
"Not only does the BT Paralympic World Cup raise the profile of disability sport in Great Britain between the Paralympic Games, it also gives our athletes an opportunity to compete on home soil against the world's best, which is vital for preparation for the Paralympics."