German capital Berlin promotes its friendliness as credit crunch bites
Last updated 3/11/2009 9:56:53 AM
friendly Berlin
Berlin has launched a new 'friendliness' campaign to keep tourists flocking to the German capital during a time of economic crisis.
Police, street cleaners, airport staff and taxi drivers have begun wearing special red pins to signal to visitors that they are ready to lend a helping hand.
The campaign, launched this week by the city government and local companies, mirrors a friendliness drive that was launched back in 2006 when Germany hosted the soccer World Cup.
"Berlin has a reputation in Germany of being a rude city, but we're a rude city with a heart," said Rene Gorka, head of Berlin Partners, a marketing group that promotes the city.
After hitting a record high of eight million last year, the number of tourists to the German capital has leveled off in the start of 2009, due partly to the financial crisis.
Rene Gorka added: "Despite the crisis, Berlin is still attractive. With the upcoming anniversary of the fall of the Wall and the World Championships in athletics, Berliners should be as friendly as they were in 2006 and not give any credence to our rude image."
In addition to the 13 Berlin-based companies participating in the campaign, some 1,050 police officers and 2,000 transport workers are joining in.