Save people, save trees, have fun: Organising 'green' events the BASH way
Last updated 12/21/2008 10:54:47 PM
Genius at work. BASH's 'Navigator' Joseph Oliver at the Shoreditch HQ. Photo © S Christmas
"'Save the trees' is a cliche. We try to do things differently," said Joseph Tenzin Oliver as he scribbled diagrams to explain the concept behind his ethical creative agency and entertainment company.
"Environmentalists are stuck in a rut," the 24-year old founder of BASH Creations pronounced. "They don't make things cool enough. You don't need an agenda to be green – it is inherent in the procedures."
Being green is not about telling the world that you are green; it's about walking the walk. Oliver's company has a way of helping the company walking that walk.
BASH Creations is one of the participants of Julie's Bicycle, which aims at making live gigs environmentally friendly. The company services five major areas: events, media, campaigns, direction (or consultancy) and creations.
BASH Creations hit the headlines when it organised the 'world's first carbon-neutral gig', "Beat the blues", at the London School of Economics (LSE) in June 2007. Other notable environmentally-friendly efforts which took place in and around London in the past two years include DJ service at Hackney Council's BeCreative festival; co-organising Re:solution at the Kinetica Museum; bringing together over 40 artists at Life Cycles; hosting Broadcasting Green, and organising an international climate conference at the LSE.
Services are offered to "companies who want to have an event, but in a sustainable way, in a fun way."
For example, providing "green rider(s)" (a rider is food and drinks provided to the band or crew) at music festivals and gigs to reduce carbon footprint.