Julie’s Bicycle study urges UK music industry to reduce carbon footprint
Last updated 6/12/2008 4:55:29 PM
The music industry has the power to persuade fans to reduce GHG emissions (Photo: S Christmas)
Audience travel to live performances contributes significantly to the UK music industry’s carbon footprint.
But the industry’s position as a cultural opinion leader means it has the power to lead the way in climate change action, says a study commissioned by Julie’s Bicycle.
Julie’s Bicycle is a not-for-profit company established to find ways to reduce the UK music industry’s greenhouse gas emissions.
It is backed by a board of directors who come from several areas of the music business, such as management, publishing, promotions, live festivals and concerts, recording, copyright, marketing and communications.
The findings, published in a report entitled First Step: UK Music Industry Greenhouse Gas Emissions for 2007, indicate that while audience travel is something that is not easy for the UK music industry to control – it requires a significant level of consumer cooperation – other significant components in its carbon footprint, such as energy usage, music venues, logistics and transport, offices and compact discs, could be controlled more easily.