CSR - Body Shop campaign to STOP sex trafficking of young hearts – Part 2
Last updated 11/2/2009 8:20:47 AM
Body Shop campaign to STOP sex trafficking of young hearts
The Body Shop's new international campaign ‘Stop Sex Trafficking of Children and Young People' objectives to call for governments around the world to take specific action will be addressed by country progress cards, according to a summary report.
Next year the campaign is focusing on inspiring long-term change by raising and facilitating the customer's voice being heard to strengthen legislation and action to offer children and young people greater protection.
Already, thousands of The Body Shop customers have actively shown their commitment and interest to this effort. The progress cards will push for this social change further by:
- Increasing amount of information made available, reflecting more countries and analysis of the progress made to combat child sex trafficking in each country;
- Resources, knowledge building to build commitment to the 3 campaign goals amongst the public and to strengthen the grassroots base in each country;
- Through channels to mobilise active supports to demand action from their governments and decision-makers.
These activities will further support the efforts by various monitoring organisations, such as the UN Human Rights Council, the UN Special Rapporteurs on the sale of children, children prostitution and child pornography and on Trafficking in Persons.
The Body Shop and ECAPT believe the country progress cards will fulfill the campaign goals by focusing on the specific situation at a country level in order to create greater understanding of the issue and provide concrete and accessible information in each country to allow the public to assess the situation and open for public action for children.
The progress cards' aim for long-term impact around the world, by:
- Monitoring the measures by implemented by individual states to protect children;
- Assessing their effectiveness against child sex trafficking;
- Identifying urgent actions required to protect children from child sex trafficking; and
- Encouraging states to turn binding and moral agreements into concrete positive outcomes for children.
The cards will provide a visual index of the level of action on each goal and indicator for each country. The will also make recommendations on required policies to help stop sex trafficking of children and young people.
Three colours will be used to indicate advanced (green), partial (yellow) or a significant lack (red) of measures implemented to achieve the goals.
Data will be collected and analysed regularly to input into these matrixes, which will be reviewed and completed with updated information to monitor on-going action and progress achieved in a specific country.
The data collection will be undertaken through a variety of informants from UN bodies, government, non-governmental organisations and other stakeholders involved in anti-trafficking measures, research and policy documents.
According to the report, the progress cards will provide straightforward and precise information on the level of state protection on child trafficking and to be seen as "an invaluable driver to raise public awareness and mobilise awareness'. In The Body Shop markets the cards will inform customers and the public of the issues related to child trafficking, and what exact policies need to be implemented by governments to ensure greater protection.
Read also >> Body Shop campaign to STOP sex trafficking of young hearts – Part 1