AussieBum’s new fit will make men go bananas
Last updated 3/8/2010 10:57:12 AM
AussieBums new banana fibre range
For centuries the fibre from the banana plant has been yarned to produce fine quality textiles. The fibre has good lustre, is lightweight, with strong moisture absorption and is seen as being one of the most eco-friendly fibres in the world today. With all this goodness Australian clothing company aussieBum has taken the advantage of the banana fibre to introduce a new range of underwear for men giving a new fit to where it counts.
AussieBum founder Sean Ashby said: "[We] have a responsibility to continually research and develop new fabric technologies". According to the company, banana fibre has gained recognition as one of the most comfortable eco-friendly fibres ever made, setting the standard high for sustainable fabrics.
Banana fibre produces a completely natural fabric being made from the bark of the banana tree, and one that is easy to spin providing a soft, smooth and comfortable yarn.
AussiBum's Banana range is also 100% Australian and a development from customer response where research has shown that consumers are increasingly demanding greater quantities of sustainable and eco-friendly products.
According to clothing company, innovation and design have always been the creative mantras that propel aussieBum apparel into the future.
To ensure environmentally sustainable, top quality product and design, the company communicates and engages with customer feedback and acting upon suggestions and gathering community input from sites such as Facebook and Twitter.
AussieBum added that if people today are demanding comfortable and stylish underwear, which also takes into account concerns such as environmental and economic sustainability, then that is what they will be getting.
Read also >> Good news: Hero father in Australia tackles kangaroo in his underpants