CSR - The 10:10 Campaign - Cutting Carbon Emission by 10% in 2010
Last updated 9/11/2009 5:57:36 PM
The 10 10 Campaign - Cutting Carbon Emission by in 2010
10:10 is a new initiative in the UK that invites individuals, schools, hospitals, businesses and organizations to cut their carbon emissions by 10% in 2010, by making simple changes to lifestyles, homes and workplaces.
The campaign is the brainchild of Fanny Armstrong, the filmmaker behind The Age of Stupid, and is run in collaboration with the Guardian.
The 10:10 campaign makes business part of the solution to climate change, urging companies to make the most ambitious emissions cuts possible. By reducing emissions companies can cut costs, get ahead of the curve from a CSR perspective, and help Britain to set a blueprint for the rest of the world by enabling it to take a leadership position at the UN Climate Change conference in Copenhagen in December.
The campaign has already seen an uptake from a wide variety of heavyweight companies - ranging from the online grocer Ocado, the controversial power companies EDF and E.ON, Tottenham Hotspur Football club and The Royal Mail. In addition, within 48 hours of its launch, the leaderships of the three main political parties had committed to cutting their own emissions by 10%.
The pledge for companies is flexible, encouraging firms that have already made deep cutbacks over the last few years to join. They will commit to getting as close to the 10% target as possible – and to encouraging customers, staff and suppliers to sign up too.
More on Carbon Footprints
More on CSR - Responsible Companies